Outreach plan for MAC Cosmetics
The angle for MAC Cosmetics
Qloo taste data demonstrates a 0.94 overall partnership score between MAC Cosmetics and Charli XCX, underpinned by a 0.93 affinity score from MAC audiences toward the artist and a 0.91 affinity score in return.
When: Reach out immediately during normal business hours because no specific external triggers are listed.
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Timing triggers
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MAC Cosmetics announced its planned major retail expansion to launch across select Sephora U.S. stores and Sephora at Kohl's in early 2026
MAC Cosmetics rolled out its 'We All Wear MAC' global campaign introducing the Studio Radiance Skin Tint Stick and Serum-Powered Cushion Foundation
MAC Cosmetics relaunched its Frost Lipstick line featuring 23 modern pearlescent shades inspired by 1990s and Y2K trends