Picked by QualifierEvidence by Numbers

The buyer

MAC Cosmetics

brand · X @maccosmetics (verified) · from the MAC Cosmetics × Charli XCX thesis →

Why this side

MAC Cosmetics is the side to approach about Qloo audience data because it is a brand that buys audience data and has a verified public contact route. Charli XCX is kept as evidence only because she is an individual artist whose contact route is not verified yet.

never contactedCharli XCX (artist) is evidence only.

0.91
Charli XCX fans → MAC Cosmetics
0.93
MAC Cosmetics fans → Charli XCX
Pair score0.94PITCH

Who the audience is

MAC Cosmetics audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25+0.31
25–29+0.05
30–34+0.17
35–44+0.11
45–54-0.52
55+-0.59

Where

Cities where both audiences are strong

◎ New York◎ Los Angeles◎ Chicago◎ Buffalo◎ Las Vegas◎ San Diego◎ Orlando◎ Anaheim

MAC Cosmetics's strongest US cities

OrlandoLas VegasNew YorkMiamiAnaheimLos AngelesBuffaloDallas

Taste the two audiences share

teenagerhigh schoolfemale protagonistteenage girlfriendshipgayfamily relationshipslgbtmurderteenage boyfriendlgbt

Three more partners Qloo found for MAC Cosmetics

The pitch sells Qloo's breadth, not one deal. Affinity out = MAC Cosmetics fans → partner; back = partner fans → MAC Cosmetics.

Mariah Careyartist
out 0.96back 0.98
The Pussycat Dollsartist
out 0.95back 0.97
Drag Race PhilippinesTV show
out 0.94back 0.97

Outreach

7 found, 4 verified. Only verified contacts get a message. See the plan →

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.