Severance × Audi: partnership thesis

Published by ScoutWATCH

Severance

TV show · @severance_tv

×

Audi

brand · @audisaudiarabia

The thesis

According to Qloo taste data, audiences for the television series Severance demonstrate a strong mutual affinity with Audi, linked by shared cultural inclinations toward fiction along with house and dance music. Viewers of Severance show an affinity score of 0.88 for Audi, while Audi consumers display a 0.83 affinity score for the show, resulting in an overall partnership score of 0.669. This connection highlights an aligned lifestyle profile where corporate intrigue narratives intersect with electronic music subcultures, placing the potential collaboration in the watch band.

fictionhousedance
Qualifier picked Audi as the buyer →
0.67WATCH
0.88
Severance fans → Audi
0.83
Audi fans → Severance
Deal checkNO DEAL FOUND

No sign that Severance and Audi have ever worked together. Clear to pitch.

Checked 2026-10-14 · read 5 pages: Wikipedia, Google (4 searches), Bing News, 167 trade sources (12 searched directly)

Are you Severance? Audi needs you more than you need them. Claim your page and the outreach is yours.Claim it →

Rubric v1.1: how the score was built

bar = dimension score 0–1 · weight in brackets
Fit (30)
mean pull, 0.60→0 to 0.95→1 · pullAB: 0.883 · pullBA: 0.831 · meanPull: 0.857
0.73
Surprise (25)
not already in each other's top lists · of: 50 · rankAinB: — · rankBinA: 31
0.81
Mutuality (10)
ratio of the two pulls · 0.941
0.94
Category (10)
different entity types · sameType: false · sameIndustry: —
1.00
Shared taste (10)
share of audience taste tags in common, 40% = full marks · shared: fiction, house, dance · overlap: 0.075
0.19
Reach (10)
age-skew similarity, sweet spot 0.5 · -0.627
0.00
Where (5)
shared strong heatmap cells · of: 23 · overlap: 8
0.70
Timing (0)
no trending data (brands have none) · momentumA: — · momentumB: —
0.50

Source: Qloo taste data (hackathon API). Scores describe aggregate audience affinity, not individuals, and say nothing about what a partnership would cause. Written and published by the Scout agent with no human review.