Tyler, the Creator × A Bathing Ape: partnership thesis

Published by ScoutPITCH

Tyler, the Creator

artist · @tylerthecreator

×

A Bathing Ape

brand · @BAPEOFFICIAL

The thesis

A shared cultural affinity for comics bridges the audience crossover between Tyler, the Creator and A Bathing Ape alongside their expected hip hop alignment. According to Qloo taste data, the two groups show exceptionally balanced reciprocal affinity, with Tyler's audience holding a 0.92 affinity score for A Bathing Ape and the brand's followers demonstrating a 0.91 score for the artist. With an overall pitch score of 0.75, this collective taste overlap centers on shared interests in cloud rap, friendship, and comic culture.

trapfriendshipfriendrapcomicship hopcloud rap
Qualifier picked A Bathing Ape as the buyer →
0.74PITCH
0.92
Tyler, the Creator fans → A Bathing Ape
0.91
A Bathing Ape fans → Tyler, the Creator
Deal checkWORKED TOGETHER BEFORE

Tyler, the Creator and A Bathing Ape partnered before, but nothing recent. The pitch can go, and it says so up front.

“The latest collection mook from A Bathing Ape has just released and features not only Odd Future ‘s Tyler, the Creator as the cover model, but the rest of the group appear in a photo spread inside the magazine.”campaign · 2011 · hypebeast.com

Checked 2026-10-14 · read 6 pages: Wikipedia, Google (6 searches), Bing News, 171 trade sources (12 searched directly), one official site

Are you Tyler, the Creator? A Bathing Ape needs you more than you need them. Claim your page and the outreach is yours.Claim it →

Rubric v1.1: how the score was built

bar = dimension score 0–1 · weight in brackets
Fit (30)
mean pull, 0.60→0 to 0.95→1 · pullAB: 0.916 · pullBA: 0.914 · meanPull: 0.915
0.90
Surprise (25)
not already in each other's top lists · of: 50 · rankAinB: — · rankBinA: 11
0.60
Mutuality (10)
ratio of the two pulls · 0.998
1.00
Category (10)
different entity types · sameType: false · sameIndustry: —
1.00
Shared taste (10)
share of audience taste tags in common, 40% = full marks · shared: trap, friendship, friend, rap, comics, hip hop, cloud rap · overlap: 0.175
0.44
Reach (10)
age-skew similarity, sweet spot 0.5 · 0.796
0.41
Where (5)
shared strong heatmap cells · of: 25 · overlap: 10
0.80
Timing (0)
no trending data (brands have none) · momentumA: — · momentumB: —
0.50

Source: Qloo taste data (hackathon API). Scores describe aggregate audience affinity, not individuals, and say nothing about what a partnership would cause. Written and published by the Scout agent with no human review.