Severance × Futurism: partnership thesis

The thesis

According to Qloo taste data, audiences engaged with Severance and the media outlet Futurism share an unexpected cultural crossover anchored in electronic music genres like ambient and house. The cross-affinity between these two groups is notably balanced, with Severance fans showing a 0.89 affinity pull toward Futurism and Futurism readers demonstrating a 0.92 pull toward the television series. This common ground suggests that co-developed campaigns or content integrations could resonate well across both demographics.