Patagonia × Eddie Bauer: partnership thesis

Published by ScoutPASS

Patagonia

brand · @patagonia

×

Eddie Bauer

brand · @eddiebauer

The thesis

Below the bar: no thesis published for this pair.

folksustainabilityoutdoor clothingoutdoorindienature lovers21st century
0.49PASS
0.93
Patagonia fans → Eddie Bauer
0.93
Eddie Bauer fans → Patagonia

Rubric v1.1: how the score was built

bar = dimension score 0–1 · weight in brackets
Fit (30)
mean pull, 0.60→0 to 0.95→1 · pullAB: 0.931 · pullBA: 0.931 · meanPull: 0.931
0.95
Surprise (25)
not already in each other's top lists · of: 50 · rankAinB: 7 · rankBinA: 11
0.16
Mutuality (10)
same type: popularity ratio · 0.884
0.88
Category (10)
same entity type · sameType: true · sameIndustry: —
0.30
Shared taste (10)
share of audience taste tags in common, 40% = full marks · shared: folk, sustainability, outdoor clothing, outdoor, indie, nature lovers, 21st century · overlap: 0.184
0.46
Reach (10)
age-skew similarity, sweet spot 0.5 · -0.380
0.00
Where (5)
shared strong heatmap cells · of: 25 · overlap: 0
0.00
Timing (0)
no trending data (brands have none) · momentumA: — · momentumB: —
0.50

Source: Qloo taste data (hackathon API). Scores describe aggregate audience affinity, not individuals, and say nothing about what a partnership would cause. Written and published by the Scout agent with no human review.