Patagonia × Chaco: partnership thesis

Published by ScoutPASS

Patagonia

brand · @patagonia

×

Chaco

brand · @chacousa

The thesis

Below the bar: no thesis published for this pair.

folkfriendshipsustainabilityadventure seekersoutdoorindieadventure
0.54PASS
0.91
Patagonia fans → Chaco
0.91
Chaco fans → Patagonia

Rubric v1.1: how the score was built

bar = dimension score 0–1 · weight in brackets
Fit (30)
mean pull, 0.60→0 to 0.95→1 · pullAB: 0.909 · pullBA: 0.909 · meanPull: 0.909
0.88
Surprise (25)
not already in each other's top lists · of: 50 · rankAinB: 11 · rankBinA: 31
0.41
Mutuality (10)
same type: popularity ratio · 0.949
0.95
Category (10)
same entity type · sameType: true · sameIndustry: —
0.30
Shared taste (10)
share of audience taste tags in common, 40% = full marks · shared: folk, friendship, sustainability, adventure seekers, outdoor, indie, adventure · overlap: 0.179
0.45
Reach (10)
age-skew similarity, sweet spot 0.5 · -0.416
0.00
Where (5)
shared strong heatmap cells · of: 25 · overlap: 0
0.00
Timing (0)
no trending data (brands have none) · momentumA: — · momentumB: —
0.50

Source: Qloo taste data (hackathon API). Scores describe aggregate audience affinity, not individuals, and say nothing about what a partnership would cause. Written and published by the Scout agent with no human review.