Liquid Death × Mr. D: partnership thesis

Published by ScoutPASS

Liquid Death

brand · @liquiddeath

×

Mr. D

TV show

The thesis

Below the bar: no thesis published for this pair.

Gate: lower pull 0.686 < 0.75

rockparody comedyhumor
0.60PASS
0.95
Liquid Death fans → Mr. D
0.69
Mr. D fans → Liquid Death

Rubric v1.1: how the score was built

bar = dimension score 0–1 · weight in brackets
Fit (30)
mean pull, 0.60→0 to 0.95→1 · pullAB: 0.946 · pullBA: 0.686 · meanPull: 0.816
0.62
Surprise (25)
not already in each other's top lists · of: 50 · rankAinB: — · rankBinA: 11
0.60
Mutuality (10)
ratio of the two pulls · 0.724
0.72
Category (10)
different entity types · sameType: false · sameIndustry: —
1.00
Shared taste (10)
share of audience taste tags in common, 40% = full marks · shared: rock, parody comedy, humor · overlap: 0.070
0.17
Reach (10)
age-skew similarity, sweet spot 0.5 · 0.767
0.47
Where (5)
shared strong heatmap cells · of: 19 · overlap: 5
0.53
Timing (0)
no trending data (brands have none) · momentumA: — · momentumB: —
0.50

Source: Qloo taste data (hackathon API). Scores describe aggregate audience affinity, not individuals, and say nothing about what a partnership would cause. Written and published by the Scout agent with no human review.