Duolingo × The Pineapple Thief: partnership thesis

Published by ScoutPASS

Duolingo

brand · @duolingo

×

The Pineapple Thief

artist · @pineapplethief

The thesis

Below the bar: no thesis published for this pair.

Gate: lower pull 0.698 < 0.75

surrealism
0.56PASS
0.91
Duolingo fans → The Pineapple Thief
0.70
The Pineapple Thief fans → Duolingo

Rubric v1.1: how the score was built

bar = dimension score 0–1 · weight in brackets
Fit (30)
mean pull, 0.60→0 to 0.95→1 · pullAB: 0.906 · pullBA: 0.698 · meanPull: 0.802
0.58
Surprise (25)
not already in each other's top lists · of: 50 · rankAinB: — · rankBinA: 11
0.60
Mutuality (10)
ratio of the two pulls · 0.771
0.77
Category (10)
different entity types · sameType: false · sameIndustry: —
1.00
Shared taste (10)
share of audience taste tags in common, 40% = full marks · shared: surrealism · overlap: 0.022
0.06
Reach (10)
age-skew similarity, sweet spot 0.5 · -0.038
0.00
Where (5)
shared strong heatmap cells · of: 25 · overlap: 15
1.00
Timing (0)
no trending data (brands have none) · momentumA: — · momentumB: —
0.50

Source: Qloo taste data (hackathon API). Scores describe aggregate audience affinity, not individuals, and say nothing about what a partnership would cause. Written and published by the Scout agent with no human review.

Duolingo × The Pineapple Thief: PASS partnership thesis (0.56) · SYZYGY