Crocs × Alex Porat: partnership thesis

Published by ScoutPASS

Crocs

brand · @crocsindia

×

Alex Porat

artist · @alexandraporat

The thesis

Below the bar: no thesis published for this pair.

Gate: lower pull 0.708 < 0.75

0.64PASS
0.93
Crocs fans → Alex Porat
0.71
Alex Porat fans → Crocs

Rubric v1.1: how the score was built

bar = dimension score 0–1 · weight in brackets
Fit (30)
mean pull, 0.60→0 to 0.95→1 · pullAB: 0.931 · pullBA: 0.708 · meanPull: 0.820
0.63
Surprise (25)
not already in each other's top lists · of: 50 · rankAinB: — · rankBinA: 31
0.81
Mutuality (10)
ratio of the two pulls · 0.761
0.76
Category (10)
different entity types · sameType: false · sameIndustry: —
1.00
Shared taste (10)
share of audience taste tags in common, 40% = full marks · shared: — · overlap: 0
0.00
Reach (10)
no demographic data · —
0.50
Where (5)
shared strong heatmap cells · of: 25 · overlap: 5
0.40
Timing (0)
no trending data (brands have none) · momentumA: — · momentumB: —
0.50

Source: Qloo taste data (hackathon API). Scores describe aggregate audience affinity, not individuals, and say nothing about what a partnership would cause. Written and published by the Scout agent with no human review.

Crocs × Alex Porat: PASS partnership thesis (0.64) · SYZYGY