The buyer
VDL
brand · from the VDL × Jennie thesis →
Why this side
VDL is the stronger side to approach because the brand or studio profile fits the direct buyer of audience data. Jennie is kept as evidence only because the individual artist profile suggests that a label or management would be the actual purchaser.
never contactedJennie (artist) is evidence only.
Who the audience is
VDL audience by age
■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline
Where
Cities where both audiences are strong
VDL's strongest US cities
Taste the two audiences share
Three more partners Qloo found for VDL
The pitch sells Qloo's breadth, not one deal. Affinity out = VDL fans → partner; back = partner fans → VDL.
Outreach
3 found, 0 verified. Only verified contacts get a message.
Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.