Picked by QualifierEvidence by Numbers

The buyer

Thrillist

brand · X @thrillist (verified) · from the Thrillist × The Bear thesis →

Why this side

Thrillist is the one to approach because it is a brand that buys audience data and has a verified public contact route. The Bear is kept as evidence only because it is a TV show whose network contact route is not verified yet.

never contactedThe Bear (TV show) is evidence only.

0.90
The Bear fans → Thrillist
0.89
Thrillist fans → The Bear
Pair score0.70WATCH

Who the audience is

Thrillist audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25-0.02
25–29-0.18
30–34+0.14
35–44+0.08
45–54-0.51
55++0.08

Where

Cities where both audiences are strong

◎ San Francisco◎ Chicago◎ Los Angeles

Thrillist's strongest US cities

New YorkBrooklynLos AngelesSan FranciscoChicagoLas VegasLong BeachWashington DC

Taste the two audiences share

chefrestaurantchefcooking

Three more partners Qloo found for Thrillist

The pitch sells Qloo's breadth, not one deal. Affinity out = Thrillist fans → partner; back = partner fans → Thrillist.

Chef's Table: PizzaTV show
out 0.95back 0.90
Chef's Table: BBQTV show
out 0.95back 0.83
The String Cheese Incidentartist
out 0.92back 0.82

Outreach

5 found, 2 verified. Only verified contacts get a message. See the plan →

VERIFIEDNick Mancall-Bitel · editor of the Travel sectionmessage →
VERIFIEDp***@voxmedia.com · press
STALEEdwin Wong · SVP of Insights & Innovation
STALEAbby Maddigan · Head of Partnerships & Social Media Editor
NOT CONFIRMEDv***@voxmedia.com · partnerships

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.