Studs

Why this side

Studs is the brand to approach because Qloo data shows the target audience already has a strong affinity for it. Glossier is kept as evidence only because the audience connection is weak, though its verified contact route provides a useful baseline for future outreach.

never contactedGlossier (brand) is evidence only.

Who the audience is

Studs audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Where

Cities where both audiences are strong

Studs's strongest US cities

Taste the two audiences share