The buyer
Pop & Suki
brand · X @popandsuki (review) · from the Pop & Suki × Glossier thesis →
Why this side
Pop and Suki is the side to approach because Qloo data shows the target audience already strongly likes them, which indicates a strong cultural alignment for a data partnership. Glossier is kept as evidence only because the target audience shows only weak affinity for them, making them useful for comparative analysis rather than direct outreach.
never contactedGlossier (brand) is evidence only.
Who the audience is
Pop & Suki audience by age
■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline
Where
Cities where both audiences are strong
Pop & Suki's strongest US cities
Taste the two audiences share
Three more partners Qloo found for Pop & Suki
The pitch sells Qloo's breadth, not one deal. Affinity out = Pop & Suki fans → partner; back = partner fans → Pop & Suki.
Outreach
4 found, 2 verified. Only verified contacts get a message. See the plan →
Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.