Patagonia

brand · X @patagonia (verified) · from the Patagonia × Shovels & Rope thesis →

Also pointed here by Homestead Rescue (WATCH 0.71), Lucius (WATCH 0.67), MeatEater (WATCH 0.67)

Why this side

Patagonia is the side to approach because it is a business with a verified public contact route that buys audience data. Shovels & Rope is kept as evidence only because it is an individual artist where the buyer would be a label or management and the public contact route is not verified yet.

never contactedShovels & Rope (artist) is evidence only.

0.80

Shovels & Rope fans → Patagonia

0.94

Patagonia fans → Shovels & Rope

Pair score0.77PITCH

Who the audience is

Patagonia audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25-0.01

25–29-0.09

30–34-0.71

35–44+0.07

45–54+0.10

55++0.01

Where

Cities where both audiences are strong

◎ none in the top cells

Patagonia's strongest US cities

Seattle

Taste the two audiences share

ethical consumptionfolknatural fibersenvironmentally consciousresponsibleperformance drivensustainable living advocatessustainability advocatessustainability influencersnature inspiredcare

Three more partners Qloo found for Patagonia

The pitch sells Qloo's breadth, not one deal. Affinity out = Patagonia fans → partner; back = partner fans → Patagonia.

Mandolin Orangeartist

out 0.95back 0.97

Jamestown Revivalartist

out 0.94back 0.96

Kishi Bashiartist

out 0.94back 0.98

Outreach

4 found, 1 verified. Only verified contacts get a message. See the plan →

VERIFIEDp***@patagonia.com · press message →

NOT CONFIRMEDAmanda Calder-Mclaren · Senior Director of Marketing and Impact, EMEA

NOT CONFIRMEDTyler LaMotte · Global Vice President of Product

NOT CONFIRMEDJen Berliner · Head of Marketing, Sales & Ecommerce

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.