Picked by QualifierEvidence by Numbers

The buyer

Netflix

brand · X @netflixmy (review) · from the Netflix × Charli XCX thesis →

Why this side

Netflix is the appropriate side to approach because as a studio, it is the kind of business that directly buys audience data. Charli XCX is kept as evidence only because as an individual artist, the buyer for her work would be a label or management.

never contactedCharli XCX (artist) is evidence only.

0.91
Charli XCX fans → Netflix
0.92
Netflix fans → Charli XCX
Pair score0.85PITCH

Who the audience is

Netflix audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25+0.24
25–29+0.20
30–34+0.10
35–44-0.62
45–54-0.47
55+-0.61

Where

Cities where both audiences are strong

◎ New York◎ Los Angeles◎ Chicago◎ Las Vegas◎ Washington DC◎ Orlando◎ Anaheim

Netflix's strongest US cities

OrlandoWashington DCNew YorkLos AngelesLas VegasEl PasoChicagoSacramento

Taste the two audiences share

female protagonistfriendshipfamily relationshipsfriend

Three more partners Qloo found for Netflix

The pitch sells Qloo's breadth, not one deal. Affinity out = Netflix fans → partner; back = partner fans → Netflix.

Bad Bunnyartist
out 0.90back 0.91
GhosteManeartist
out 0.00back 0.00

Outreach

10 found, 5 verified. Only verified contacts get a message. See the plan →

VERIFIEDMaria Ferreras · Global Head of Partnershipsmessage →
VERIFIEDJohn Derderian · VP of Animation Series + Kids & Family TVmessage →
VERIFIEDJon Whitticom · vp of ads product
VERIFIEDRani Tyrrell · senior director, nonfiction and live events title marketing
VERIFIEDGregory K. Peters · co-CEO, president and director
STALEMarian Lee · Chief Marketing Officer
STALEMagno Herran · Vice President, Global Brand & Partnership Marketing
NOT CONFIRMEDLauren Smith · Vice President, Content Programming Strategy and Operations and Global Licensing
STALEAmy Reinhard · President of Advertising
NOT CONFIRMEDi***@partner.netflix.com · Partner communications and operational notifications

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.