The buyer
Liquid Death
brand · X @liquiddeath (verified) · from the Liquid Death × Can't Swim thesis →
Also pointed here by Riot Society (WATCH 0.69), GhosteMane (WATCH 0.66)
Why this side
The facts suggest Liquid Death is the correct side to approach because it is a brand with a verified public contact route, whereas Can't Swim is an artist whose contact route is not verified yet. Can't Swim is kept as evidence only because the data shows an audience already strongly likes it, which supports the viability of the approach without being the direct buyer.
never contactedCan't Swim (artist) is evidence only.
Who the audience is
Liquid Death audience by age
■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline
Where
Cities where both audiences are strong
Liquid Death's strongest US cities
Taste the two audiences share
Three more partners Qloo found for Liquid Death
The pitch sells Qloo's breadth, not one deal. Affinity out = Liquid Death fans → partner; back = partner fans → Liquid Death.
Outreach
7 found, 2 verified. Only verified contacts get a message. See the plan →
Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.