The buyer
Kakao Friends
brand · X @kakaofriends_jp (review) · from the Kakao Friends × Jennie thesis →
Why this side
Kakao Friends is the side to approach because it is a brand or studio that buys audience data. Jennie is kept as evidence only because she is an individual artist whose label or management would be the actual buyer.
never contactedJennie (artist) is evidence only.
Who the audience is
Kakao Friends audience by age
■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline
Where
Cities where both audiences are strong
Kakao Friends's strongest US cities
Taste the two audiences share
Three more partners Qloo found for Kakao Friends
The pitch sells Qloo's breadth, not one deal. Affinity out = Kakao Friends fans → partner; back = partner fans → Kakao Friends.
Outreach
3 found, 0 verified. Only verified contacts get a message.
Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.