Picked by QualifierEvidence by Numbers

The buyer

Duolingo

brand · X @duolingo (verified) · from the Duolingo × Tumblr thesis →

Also pointed here by Stephen Fry in America (WATCH 0.58)

Why this side

Duolingo is the right side to approach about Qloo audience data because their target audience already demonstrates strong enthusiasm for it and they have a verified public contact route. Tumblr is kept as evidence only because their audience shows a more moderate level of existing affinity, which suggests they are better suited to support the primary outreach.

never contactedTumblr (brand) is evidence only.

0.88
Tumblr fans → Duolingo
0.88
Duolingo fans → Tumblr
Pair score0.78PITCH

Who the audience is

Duolingo audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25-0.01
25–29+0.38
30–34+0.01
35–44+0.33
45–54-0.61
55+-0.43

Where

Cities where both audiences are strong

◎ New York◎ Buffalo◎ Orlando◎ Chicago◎ Washington DC◎ Boston◎ San Francisco◎ Los Angeles◎ Miami◎ Las Vegas

Duolingo's strongest US cities

PittsburghNew YorkBuffaloOrlandoChicagoWashington DCBostonSan Francisco

Taste the two audiences share

anime animationelectronicmagicrocksuperheroindiefriendfemale protagonistalternative rockfriendshipviolencegirl

Three more partners Qloo found for Duolingo

The pitch sells Qloo's breadth, not one deal. Affinity out = Duolingo fans → partner; back = partner fans → Duolingo.

Blackfieldartist
out 0.90back 0.81
We Are the ChampionsTV show
out 0.94back 0.76
David Sylvianartist
out 0.90back 0.75

Outreach

5 found, 1 verified. Only verified contacts get a message. See the plan →

VERIFIEDDavid Ryan · Head of Business Development & Partnerships, Europemessage →
STALEManu Orssaud · Chief Marketing Officer
STALESarika Patel · Consumer Insights and Brand Strategy Lead / Head of Product Research
NOT CONFIRMEDp***@duolingo.com · Business development and partnerships inquiries
NOT CONFIRMEDp***@duolingo.com · Media and press requests

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.