Picked by QualifierEvidence by Numbers

The buyer

Crocs

brand · X @crocsindia (verified) · from the Crocs × Swatch thesis →

Also pointed here by Pandora (WATCH 0.67), Anthony Bourdain: Parts Unknown (WATCH 0.65), Old Enough! (WATCH 0.64), Jennie (WATCH 0.57)

Why this side

Crocs is the right side to approach because the brand has a verified public contact route available for outreach. Swatch is kept as evidence only because its contact route is not verified yet, despite sharing a moderate level of audience alignment.

never contactedSwatch (brand) is evidence only.

0.86
Swatch fans → Crocs
0.86
Crocs fans → Swatch
Pair score0.67WATCH

Who the audience is

Crocs audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25+0.46
25–29+0.09
30–34-0.79
35–44+0.28
45–54-0.59
55+-0.57

Where

Cities where both audiences are strong

◎ Orlando◎ New York

Crocs's strongest US cities

OrlandoNew YorkAnaheimSan AntonioLas VegasPittsburghHoustonChicago

Taste the two audiences share

colorfulindiequirkyfriendfriendshiplove

Three more partners Qloo found for Crocs

The pitch sells Qloo's breadth, not one deal. Affinity out = Crocs fans → partner; back = partner fans → Crocs.

Nessa Barrettartist
out 0.93back 0.82
PRETTYMUCHartist
out 0.93back 0.80
DPR IANartist
out 0.93back 0.79

Outreach

7 found, 3 verified. Only verified contacts get a message. See the plan →

VERIFIEDCarly Gomez · Senior Vice President and Chief Marketing Officermessage →
VERIFIEDTerence Reilly · Executive Vice President and Chief Brand Officermessage →
VERIFIEDFeliz Papich · vp of digital technology, experience and insights
NOT CONFIRMEDBrittany Lansky · Director, Global Brand Partnerships
LEFT THE ROLEHeidi Cooley · Former SVP & Chief Marketing Officer
STALEKelly Cook · CEO
NOT CONFIRMEDc***@crocs.com · Partnerships & Collaborations

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.