The buyer
Buzzfeed
brand · X @buzzfeedindia (review) · from the Buzzfeed × Charli XCX thesis →
Why this side
Buzzfeed is the one to approach about Qloo audience data because it is a brand with a verified public contact route. Charli XCX is kept as evidence only because she is an individual artist with a public contact route not verified yet.
never contactedCharli XCX (artist) is evidence only.
Who the audience is
Buzzfeed audience by age
■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline
Where
Cities where both audiences are strong
Buzzfeed's strongest US cities
Taste the two audiences share
Three more partners Qloo found for Buzzfeed
The pitch sells Qloo's breadth, not one deal. Affinity out = Buzzfeed fans → partner; back = partner fans → Buzzfeed.
Outreach
9 found, 6 verified. Only verified contacts get a message. See the plan →
SYZYGY match score from patterns in Qloo taste data (this pair not measured by Qloo); more partners are Qloo-measured. Aggregate audiences; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.