Picked by QualifierEvidence by Numbers

The buyer

Breville

brand · from the Breville × The Bear thesis →

Why this side

Breville is the side to approach because as a brand that buys audience data, it matches the business type looking for this information based on strong audience affinity. The Bear is kept as evidence only because as a TV show, its network represents the type of property supported by data rather than the direct buyer.

never contactedThe Bear (TV show) is evidence only.

0.92
The Bear fans → Breville
0.87
Breville fans → The Bear
Pair score0.62WATCH

Who the audience is

Breville audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25-0.18
25–29+0.01
30–34-0.77
35–44-0.41
45–54-0.31
55++0.74

Where

Cities where both audiences are strong

◎ San Francisco◎ Chicago

Breville 's strongest US cities

PortlandSeattleChicagoNew YorkSan FranciscoLas VegasSan DiegoBoston

Taste the two audiences share

chefchefcooking

Three more partners Qloo found for Breville

The pitch sells Qloo's breadth, not one deal. Affinity out = Breville fans → partner; back = partner fans → Breville .

Worst Cooks in AmericaTV show
out 0.95back 0.91
The Great Canadian Baking ShowTV show
out 0.95back 0.88
John Mark McMillanartist
out 0.97back 0.84

Outreach

9 found, 7 verified. Only verified contacts get a message. See the plan →

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.