Picked by QualifierEvidence by Numbers

The buyer

Billabong

brand · X @billabong1973 (verified) · from the Billabong × Red Bull thesis →

Why this side

Billabong is the primary entity to approach because it features a verified public contact route and moderate baseline affinity with Qloo data. Red Bull is retained solely as supporting evidence because it shares identical contact status and audience affinity metrics without requiring direct outreach.

never contactedRed Bull (brand) is evidence only.

0.92
Red Bull fans → Billabong
0.92
Billabong fans → Red Bull
Pair score0.60WATCH

Who the audience is

Billabong audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25+0.22
25–29+0.39
30–34-0.85
35–44-0.48
45–54+0.26
55+-0.72

Where

Cities where both audiences are strong

◎ Anaheim

Billabong's strongest US cities

HonoluluAnaheim

Taste the two audiences share

electronictravelreggae

Three more partners Qloo found for Billabong

The pitch sells Qloo's breadth, not one deal. Affinity out = Billabong fans → partner; back = partner fans → Billabong.

O Rappaartist
out 0.93back 0.86
S.W.A.T.TV show
out 0.94back 0.82
The RookieTV show
out 0.94back 0.80

Outreach

5 found, 1 verified. Only verified contacts get a message. See the plan →

VERIFIEDMike Wallace · AMS Marketing Director, Billabong Men'smessage →
NOT CONFIRMEDMatthew Salter · Executive Vice President, Partnership – Marketing
NOT CONFIRMEDDavid Brooks · Executive Vice President, Action & Outdoor Sports, Lifestyle
STALEMegan Easley · Digital Marketing Director, Billabong Women's
NOT CONFIRMEDTaylor Baumgarten · Consumer Activation Manager, Billabong Women's

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.